Pay Per Click Pros and Cons

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Pay Per Click Pros and Cons

Here are some of the benefits of Pay Per Click (PPC) advertising:

1. PPC brings targeted traffic that easily converts into sales.

2. You need not be an expert in marketing to run Pay Per Click ad campaign.

3. If you set the keywords and budget correctly, you can get targeted traffic very fast.

4. Search engine optimization (SEO) takes a long time to give good results where as PPC gives immediate results.

5. You can advertise and get traffic from any search engine available.

6. You can make your site appear for any keywords.

Cons of Pay Per Click (PPC) advertising includes:

1. PPC is not Free and involves some risk and investment.

2. Though you pay the search engines for each click, there is no guarantee that the visitor may purchase anything on your site.

3. PPC has become extremely competitive, especially Google Adwords.

4. You cannot depend on PPC for a long time because it is too competitive. Where as SEO brings long term traffic, PPC gives short term traffic.

5. There is a great chance of losing your investment if the keywords or pricing is not suitable.


Pay Per Click Pros and Cons